8月29日，由鐵路總公司屬下的中鐵快運(yùn)股份有限公司與順豐控股屬下的深圳順豐泰森控股（集團(tuán)）有限公司共同組建的中鐵順豐國(guó)際快運(yùn)有限公司在深圳揭牌成立。其中，中鐵快運(yùn)占股55%，順豐占股45%。
On August 29, China Railway Shunfeng International Express Co., Ltd. was opened in Shenzhen, which was jointly established by China Railway Express Co., Ltd. under the General Railway Corporation and Shenzhen Shunfeng Taisen Holdings (Group) Co., Ltd. under Shunfeng Holdings. Among them, China Railway Express accounted for 55% of the shares, and Shun Feng accounted for 45% of the shares.
據(jù)了解，該公司將充分發(fā)揮“鐵路網(wǎng)”“移動(dòng)互聯(lián)網(wǎng)”“同城配送網(wǎng)”等方面技術(shù)資源優(yōu)勢(shì)，促進(jìn)“三網(wǎng)聯(lián)動(dòng)”，實(shí)現(xiàn)合作，便民利民的同時(shí)，積極構(gòu)建與世界一流的現(xiàn)代化鐵路網(wǎng)相匹配的鐵路快運(yùn)服務(wù)體系。
It is understood that the company will give full play to the "railway network", "mobile Internet" and "distribution network with the city" and other technical resources, promote "three networks linkage", achieve cooperation, facilitate the people and benefit the people at the same time, actively build a world-class modern railway network to match the railway express service system.
其實(shí)，順豐與鐵總的合作早已有先兆：早在2012年，當(dāng)時(shí)的鐵路部門嘗試用動(dòng)檢列車運(yùn)送快遞業(yè)務(wù)時(shí)，順豐就第一個(gè)參與。此后的多次“雙11”順豐都會(huì)“包下”部分高鐵送包裹。直到2017年底，順豐就“公開(kāi)”牽手鐵總推出“高鐵極速達(dá)”業(yè)務(wù)，在京滬兩地實(shí)現(xiàn)異地陸運(yùn)當(dāng)日到達(dá)。今年初，順豐又與中鐵快運(yùn)推出了“高鐵順手寄”服務(wù)。而今，兩者又正式宣布合資成立新的快運(yùn)公司。
In fact, Shunfeng's cooperation with the Railway General already has a forerunner: as early as 2012, when the Railway Department tried to use the dynamic inspection train to transport express business, Shunfeng was the first to participate. Since then, many "double 11" Shun Feng will "package" part of the high-speed rail to send parcels. Until the end of 2017, Shunfeng on the "open" hand-in-hand Railway General launched the "high-speed rail" business, in Beijing and Shanghai to achieve land transport arrival on the same day. At the beginning of this year, Shun Feng also launched the "high-speed rail handy" service with China Railway Express. Now, the two have officially announced the joint venture to set up a new express company.
那么，鐵總到底看中了順豐什么，順豐又基于什么考慮合作之事？
So what does iron always look at in terms of SF? What is SF's consideration for cooperation?
順豐：相中鐵路的運(yùn)力
SF: capacity of railway in phase
對(duì)于這次合作，順豐方面表示，鐵路快運(yùn)市場(chǎng)前景十分廣闊，將統(tǒng)籌用好鐵路運(yùn)力、場(chǎng)站等資源和順豐的市場(chǎng)、機(jī)制優(yōu)勢(shì)，與鐵路企業(yè)共同運(yùn)營(yíng)好合資公司，聯(lián)合開(kāi)發(fā)推出系列快運(yùn)物流產(chǎn)品，打造安全穩(wěn)定、創(chuàng)新高效、服務(wù)一流的鐵路新型快運(yùn)服務(wù)體系，實(shí)現(xiàn)鐵路快運(yùn)物流業(yè)務(wù)提質(zhì)增效，推動(dòng)鐵路快運(yùn)服務(wù)進(jìn)入千家萬(wàn)戶，努力增強(qiáng)廣大人民群眾獲得感。同時(shí)，積極推動(dòng)快遞運(yùn)輸公鐵多式聯(lián)運(yùn)，為調(diào)整貨運(yùn)結(jié)構(gòu)做出積極貢獻(xiàn)。
For this cooperation, Shunfeng said that the railway express market has broad prospects. We will make good use of the railway capacity, yards and stations and other resources as well as Shunfeng's market and mechanism advantages, jointly operate joint ventures with railway enterprises, jointly develop and launch a series of express logistics products to create a safe, stable, innovative and efficient service. The new railway express service system of streaming will improve the quality and efficiency of Railway Express Logistics business, Promote Railway Express service to thousands of households, and strive to enhance the people's sense of access. At the same time, we will actively promote the express transport of multimodal rail transport and make a positive contribution to the adjustment of the freight structure.
的確，鐵路運(yùn)輸是一個(gè)國(guó)家綜合交通運(yùn)輸體系的核心,具有運(yùn)力大、成本低、占地少、節(jié)能環(huán)保、安全性好等優(yōu)勢(shì)。而且，國(guó)家一直在強(qiáng)調(diào)運(yùn)輸結(jié)構(gòu)，減少公路運(yùn)輸量，增加鐵路運(yùn)輸量，減少大宗產(chǎn)品貨運(yùn)量，提高沿海港口集裝箱鐵路集疏港比例。通過(guò)多措并舉，鐵總的貨運(yùn)量有了加大的提升。2017年全年，鐵路總運(yùn)輸收入合計(jì)6942.54億元，同比增長(zhǎng)17.11%，實(shí)現(xiàn)自2013年后再度突破6000億元。其中，貨運(yùn)收入2662.23億元，同比增長(zhǎng)23.59%；客運(yùn)收入3197.46億元，同比增長(zhǎng)13.49%。由此可見(jiàn)，2017年全年鐵路運(yùn)輸形勢(shì)依舊保持增長(zhǎng)態(tài)勢(shì)，貨運(yùn)增長(zhǎng)繼續(xù)領(lǐng)跑。
Indeed, railway transportation is the core of a country's comprehensive transportation system. It has the advantages of large capacity, low cost, less land occupation, energy saving, environmental protection and good safety. Moreover, the state has been emphasizing the transport structure, reducing road traffic, increasing railway traffic, reducing the volume of bulk goods, and increasing the proportion of container railway collection and distribution ports in coastal ports. Through multiple measures, the total volume of rail freight has increased. In the whole year of 2017, the total railway transportation revenue totaled 694.254 billion yuan, an increase of 17.11% over the same period of the same period of the year. The total railway revenue has reached another breakthrough of 600 billion yuan since 2013. Among them, freight revenue of 266.223 billion yuan, an increase of 23.59%, passenger revenue of 319.746 billion yuan, an increase of 13.49%. Thus, the railway transport situation in 2017 continued to grow, and freight growth continued to lead.
不可否認(rèn)，鐵路運(yùn)輸在各種運(yùn)輸方式中的比較優(yōu)勢(shì)突出,在經(jīng)濟(jì)社會(huì)發(fā)展中具有特別重要的地位和作用。而中鐵快運(yùn)是鐵總直屬的快遞快運(yùn)企業(yè)，也是鐵路系統(tǒng)市場(chǎng)化轉(zhuǎn)型的窗口。據(jù)了解，中鐵快運(yùn)的業(yè)務(wù)由兩部分組成，一方面是高鐵快運(yùn)，另一方面則是旅客列車行李車運(yùn)營(yíng)。公開(kāi)資料顯示，高鐵快運(yùn)業(yè)務(wù)目前在中鐵快運(yùn)業(yè)務(wù)總量中占比不足5%，是中鐵快運(yùn)正在嘗試大力拓展的業(yè)務(wù)范疇。
It is undeniable that the comparative advantage of railway transportation in various modes of transport is prominent, and it has a particularly important position and role in the economic and social development. China Railway Express is the express express company directly under the railway, and it is also a window for the market transformation of the railway system. It is understood that the business of China Railway Express consists of two parts, on the one hand, the high-speed railway Express, on the other hand, the operation of passenger trains and luggage trucks. Open data show that high-speed rail express business currently accounts for less than 5% of China Railway Express business, is trying to expand the business scope of China Railway Express.
鐵路的優(yōu)勢(shì)在順豐看來(lái)無(wú)疑是十分具有誘惑力的，作為綜合物流服務(wù)商中服務(wù)品質(zhì)位居前列的企業(yè)，順豐在追求高品質(zhì)服務(wù)的同時(shí)，也一直在追求時(shí)效，除了斥巨資購(gòu)買飛機(jī)（目前順豐機(jī)隊(duì)已達(dá)46架）外，也瞄準(zhǔn)了網(wǎng)絡(luò)遍布全國(guó)的高鐵，“快遞+高鐵”這一模式被越來(lái)越多的應(yīng)用到當(dāng)下的行業(yè)中，而順豐更是“玩得”風(fēng)生水起。前不久，順豐更是搭上中歐班列的春風(fēng)，開(kāi)通“順豐號(hào)”。
The advantage of the railway is undoubtedly very attractive in Shunfeng. As a leading enterprise in the comprehensive logistics service providers, Shunfeng has been pursuing high-quality services, but also has been pursuing time limitation. In addition to spending a lot of money to buy aircraft (currently the fleet of Shunfeng has reached 46), but also aimed at the network throughout the country. High-speed rail, "express + high-speed rail" model is more and more applied to the current industry, and Shunfeng is "play" Fengshui. Not long ago, Shun Feng was riding the spring breeze of China and Europe, and opened the "Shun Feng".
如今，順豐與鐵總的合作又更進(jìn)一步了，從開(kāi)始的相互參與，到共推產(chǎn)品，再到如今合資成立公司，關(guān)系一步步密切，后續(xù)或?qū)a(chǎn)生新的關(guān)系，也說(shuō)不定。
Nowadays, the cooperation between Shunfeng and Railway has gone a step further, from the beginning of mutual participation, to the promotion of products, and now to the establishment of a joint venture, the relationship between Shunfeng and Railway will be closer step by step, or there will be a new relationship in the future.
鐵總：借力進(jìn)行改革
General iron: reform by leveraging
對(duì)于這次合作，鐵總方面表示，新公司的成立，是加快推進(jìn)國(guó)鐵企業(yè)改革、積極發(fā)展混合所有制經(jīng)濟(jì)，促進(jìn)鐵路貨運(yùn)結(jié)構(gòu)優(yōu)化調(diào)整、降低社會(huì)物流成本取得的重要成果。其實(shí)，近年來(lái)，鐵總一直在進(jìn)行混改，并呈現(xiàn)出全面加速的態(tài)勢(shì)。
For this cooperation, the General Railway Corporation said that the establishment of the new company is an important achievement in accelerating the reform of state-owned railway enterprises, actively developing mixed ownership economy, promoting the optimization and adjustment of railway freight structure, and reducing the cost of social logistics. In fact, in recent years, the total iron has been mixed and changed, showing a trend of full acceleration.
今年6月，鐵總宣布了首批參與混改的兩家企業(yè)：深圳市騰訊計(jì)算機(jī)系統(tǒng)有限公司、浙江吉利控股集團(tuán)有限公司兩企業(yè)組成的聯(lián)合體中標(biāo)，以43億元受讓鐵總確定的下屬企業(yè)中唯一經(jīng)營(yíng)動(dòng)車組Wi-Fi的企業(yè)，即動(dòng)車網(wǎng)絡(luò)科技有限公司49%的股權(quán)，打響智慧交通爭(zhēng)奪戰(zhàn)。這是首次通過(guò)產(chǎn)權(quán)交易方式引入社會(huì)資本發(fā)展動(dòng)車網(wǎng)絡(luò)，也被看作是鐵總2018年在混改上邁出的實(shí)質(zhì)性一步。而今，鐵總又與順豐成立合資公司，這對(duì)于其混改又是大進(jìn)一步。
In June this year, the General Administration of Railways announced the first batch of two enterprises involved in the mixed transformation: Shenzhen Tencent Computer Systems Co., Ltd. and Zhejiang Geely Holding Group Co., Ltd. as a joint venture, the only one of the affiliated enterprises designated by the General Administration of Railways to operate EMU Wi-Fi, namely EMU Network Technology Co., Ltd. 49% stake in the battle for intelligent transportation. This is the first time to introduce social capital into the development of the EMU network through property rights trading. It is also seen as a substantial step in the mixed reform of the General Railway Corporation in 2018. Now, the company has established a joint venture with SF, which is a great step forward for its mix up.
而且，順豐在技術(shù)、市場(chǎng)、機(jī)制等方面都具有較為顯著的優(yōu)勢(shì)，因此雙方合作，不管是時(shí)效、還是推動(dòng)多式聯(lián)運(yùn)等方面都值得期待。
Moreover, Shunfeng has obvious advantages in technology, market, mechanism and so on. Therefore, the cooperation between the two sides, whether it is time-limited or to promote multimodal transport, is worth looking forward to.
除了混改這一目的外，鐵總也是看中了順豐的品牌號(hào)召力，以及其兩端派送能力，因?yàn)檫@都能很好地彌補(bǔ)鐵總短板。早在幾年前，高鐵快遞剛剛推出時(shí)，價(jià)格偏貴，對(duì)于消費(fèi)者而言，這仍是一個(gè)難以觸及的高端產(chǎn)品，部分當(dāng)日達(dá)的包裹實(shí)際上次日才能到達(dá)。原因在于，中鐵快運(yùn)鐵路資源豐富，但兩端派送能力不足。因此，鐵總可借助順豐的優(yōu)勢(shì)釋放自己的潛力。而且，順豐作為國(guó)內(nèi)快遞行業(yè)中服務(wù)品質(zhì)最高的服務(wù)商，更是可以彌補(bǔ)鐵總服務(wù)難以跟上現(xiàn)代消費(fèi)需求的缺陷。
In addition to the purpose of mixing and changing, Tie always likes Shunfeng's brand appeal and its ability to deliver at both ends, because it can make up for the total shortage of iron. A few years ago, when the high-speed rail express was just launched, the price was partial.
此外，還有不少業(yè)內(nèi)人士表示，在日常的商務(wù)往來(lái)中，針對(duì)中高端用戶涉及公文、合同、信件等快遞，為保障時(shí)效性，順豐不遺余力在航空領(lǐng)域“買買買”，這已經(jīng)高筑了順豐的競(jìng)爭(zhēng)壁壘。同樣瞄準(zhǔn)中高端群體，中鐵快運(yùn)客群畫像與順豐十分相近。因此，雙方合作起來(lái)將更加順利。
In addition, there are many industry insiders said that in daily business exchanges, for high-end users involved in documents, contracts, letters and other express delivery, in order to ensure timeliness, Shunfeng spared no effort in the aviation sector "buy and buy", which has built Shunfeng's competitive barriers. Also targeting the middle and high-end groups, China Railway Express passenger group portrait is very close to that of SF. Therefore, cooperation between the two sides will be more successful.
當(dāng)下，消費(fèi)者對(duì)快遞物流服務(wù)的要求越來(lái)越高，已不再是單純地追求時(shí)效，而是更為精準(zhǔn)的快遞物流服務(wù)，即客戶需要幾時(shí)達(dá)，快件包裹就按時(shí)達(dá)。順豐的高品質(zhì)服務(wù)+鐵總的大運(yùn)力，對(duì)兩者而言，或?qū)⑹潜舜藘?yōu)勢(shì)的疊加，甚至產(chǎn)生幾何效應(yīng)，互利共贏，開(kāi)啟一個(gè)新的物流時(shí)代。
Nowadays, consumers are demanding more and more express logistics services. They are no longer simply pursuing time limit, but more precise express logistics services, that is, when customers need to arrive, express packages will arrive on time. Shunfeng's high-quality service plus the total capacity of iron, for both, or will be a superposition of mutual advantages, or even geometric effect, mutual benefit and win-win, opening a new era of logistics.
但不容忽視的是，民企與國(guó)企，兩個(gè)不同性質(zhì)的企業(yè)在合作中也或?qū)⒁驗(yàn)橹贫取⑦\(yùn)營(yíng)等問(wèn)題產(chǎn)生“摩擦”，雙方該怎樣解決還有待后續(xù)的磨合。
However, it should not be overlooked that private enterprises and state-owned enterprises, two different nature of enterprises in cooperation will also cause "friction" because of the system, operation and other issues, how the two sides to solve the problem remains to be followed up.
轉(zhuǎn)自物流時(shí)代周刊
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